Can you read between the lines when customers make comments? What your customers DON'T say can be as important as what they do say. Here's a fictional example of comments on a blog post from the Ihearyou Tea Company. Our fictional post was about lemon herbal tea the company also sells.
Comments:
customerone: "This is a great tea- I take 4 bags & make up a pitcher at a time."
customertwo: "I like this lemon flavor, but I really like blending the lemon and blueberry teas together. It's better tasting that way."
These two statements contain a lot of useful information.
What the customer didn't say: Customerone just "told" you they would buy your tea in pitcher-sized bags if it was available. Customertwo just "told" you your blueberry flavor sucks.
What the customer did say: Both customers said your lemon tea was a good tasting product. Customertwo told you that lemon-blueberry might be a viable product.
Picking up on these subtle cues can give you a wealth of free feedback. You just have to look for it.
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